Plymouth, Minnesota — June 22, 2011 — Two years ago Hollander and eBay Motors announced a relationship that promised to revolutionize auto recyclers’ ability to sell their parts to a wider market. According to Hollander, the relationship is going extremely well and is having added benefits.
Hollander has more than 300 recyclers selling on eBay with over two million part listings, says Kirk Monger, sales manager national accounts at Hollander. Monger told Canadian Auto Recyclers the feedback they’ve received from the sellers has been overwhelmingly positive.
“Some of our larger sellers have converted from selling on eBay on their own to having the integrated eLink solution,” says Monger. He adds that the growing number of recyclers selling online has to do with numerous costs benefits and simplicity associated with the Hollander eLink program.
Recyclers use Hollander’s Powerlink Yard Management System to track their inventory. Parts added to the Recycler’s inventory in Powerlink are automatically added to Blackthorne, an eBay owned listings management tool. In Blackthorne, sellers can choose which parts they want to list online and edit those listings individually or as a group. Thousands of parts can be listed on eBay Motors’ website instantaneously.
Monger points out the benefits of this relationship go beyond the ability to sell parts online, which anyone can do. Recyclers, as part of the Hollander program, get the following at no cost:
· Access to the Blackthorne listing tool
· Unlimited Listings
· Listing subtitles
· An eBay store
· Selling Manager Pro
The only fee for the recycler is a success fee for parts that are sold on eBay, there is no per item listing fee.
For Miller’s Auto Recycling – one of the largest Canadian users of the program with around 40,000 parts listed on eBay at any given time – the biggest benefit is the previously untapped market they now have access to. According to eBay, they have over 14 Million unique visitors each month coming to eBay.com!
“It’s opening up the world market,” says Evan Miller, noting that his company has been a part of the program for two years. “It’s great, we’re selling all over the world right now.”
Hollander also conducts case studies to judge the effectiveness of the program, says Monger. “The sellers will tell you that for every item that they sell through the eBay program, they’re selling one to two additional items that they wouldn’t normally sell.” he says. “Customers who have a positive experience will next time go directly to that seller to purchase more parts.”
Hollander and eBay are fully dedicated to the relationship. eBay has a team of account reps who deal solely with Hollander sellers. The dedication has paid off. The idea of selling parts on eBay is gaining traction in the industry, says Monger. He will be conducting a training session on the benefits and success of the eBay relationship one day prior to the Florida Auto Dismantlers and Recyclers Association Convention in July.
With an increased number of non-Hollander sellers showing interest and a very large untapped market, Hollander looks for the program to continue to grow. Particularly, Monger adds, Hollander is hoping to bring more Canadian recyclers to eBay.