January 17, 2018 -- Washington, D.C, United States -- On Monday, January 8, The Automotive Recyclers Association (ARA) revealed its new logo.
Beyond being a simple update of the organization's historic vehicle and globe, the blue vehicle on a green logo is a celebration of the association's new, environmentally aware direction.
In a statement, the ARA explained the new logo will underscore the association's “commitment to sustainability and focus on the reutilization of automotive parts and components.”
ARA President David Gold commented, “Our new logo better exhibits what Automotive Recyclers Association represents today. We’ve retained visual elements that reflect our history, but we provide greater focus on our important role in environmental sustainability and the circular economy.”
The special redesign was timed to coincide with the group's seventy-fifth birthday in 2018.