Miller’s Auto Recycling is future-focused on several fronts

Miller’s Auto Recycling is always looking ahead. Last year, 2023 was no different for the team at the bustling Fort Erie, Ontario, facility. Over 70 years in business across multiple generations, co-owners Natalie Miller and Chris Miller are consistently looking for ways to grow and retain their customer base.

But the Miller’s aren’t only growth-focused; as an environmentally-conscious company committed to the industry’s history and future, Miller’s Auto Recycling is committed to finding continuous ways to improve the industry’s operations, image and overall commitment to a clean and eco-conscious future. When we checked in with Natalie Miller, co-owner of Miller’s Auto Recycling, last year, she mentioned her concerns regarding a lack of certification amongst dismantlers in Ontario and beyond.

“We have several mechanics with interest and skills in dismantling, but we wish colleges would consider programs and/or courses with formalized training for dismantlers.”

With customers in Canada and the United States, Miller’s has employed another interesting, trending tool, TikTok, with great success in connecting with widespread audiences and spreading their name in their vast market. Some of the team’s TikTok videos and Instagram reels have over 25,000 views. Content ranges from the team’s take on video trends to important car safety information and fun facts.

Natalie herself has even stepped in front of the camera to deliver info about the Canadian Auto Recyclers Environmental Code (CAREC), while the team’s videos on dismantling (for both salvage and useable parts) have proven plenty amusing for TikTok audiences.

“It’s been great for connecting with audiences far and wide. Plus, it makes people laugh, and our team has a great time participating in the videos.” For more information on Miller’s Auto Recycling, visit www.millersauto.com —but be sure to check them out on TikTok, too, @millersautorecycling.