IAA (formerly Impact Auto Auctions) in Canada adds further digital features to merchandising platform

IAA in Canada provides the advantage in salvage auto auctions, with its digital auction model giving buyers more access across North America’s broadest salvage auction facility footprint, broad product selection and exceptional customer service. The global IAA (Insurance Auto Auctions) name boasts more than 210 facilities across the United States, Canada, and the UK.

A subsidiary of the global brand, IAA in Canada provides vehicle suppliers and buyers with powerful solutions to process and sell insurance total loss, recovered theft, fleet lease, donation and rental vehicles. In 2020, IAA introduced the salvage auction industry’s first 360 walkaround digital experience, IAA 360 View. Through the IAA 360 view, which provides high-resolution images and panoramic video, buyers can virtually inspect vehicle parts, components and damage through digital images and video. All IAA branch locations throughout Canada offer IAA 360 View for vehicles twelve years old and newer, unique classics, highend vehicles and exotics. The technology’s benefits include enhanced imagery, zoom and pan capabilities as well as additional views beyond 5MB HD providing internal and external insight on critical areas of the vehicle. The company has recently enhanced the 360-view program to include the Feature Tour tool, which allows buyers to identify value-added features and options present quickly and easily on each listed vehicle. In addition to these new features, IAA added Engine Starts to its merchandising platform this year, which offers 10-second under-the-hood video with full sound, allowing buyers to listen to the vehicle engine before considering purchase.

“For recyclers, it’s huge,” said Vinesh Mistry, director of marketing and communications for IAA in Canada. “The engine and transmission are critical components when considering purchasing a vehicle, so we’re excited to bring that feature to Canada.”

The company is focused on bringing to market a complete merchandising capability including imagery, information, and personalization. The platform engages buyers with a vehicle digitally through unique, multiple touchpoints that provide the details needed to make confident online bidding and buying decisions. Merchandising tools and features provide buyers with an unmatched research process, improved purchasing guidance and greater trust. With its global reach, IAA attracts buyers across the globe.

To learn more about the company, visit ca.iaai.com.