While the current global situation has forced auto recyclers everywhere to turn their operations online, the shift toward digital sales is something Michael Carcone, second-generation co-owner of Carcone’s Auto Recycling, has predicted for years.
“Our businesses started doing online sales about three years ago,” Carcone told Canadian Auto Recyclers. “It’s something I’ve seen on the horizon for years.”
With sales largely online amid COVID-19, Carcone’s Auto Recycling—which traditionally has relied on in-person and business-tobusiness interactions for transactions—has adapted its workforce to comply with the everdemanding world of online sales.
“A big aspect of online sales is communication. No customer wants to ask a question at 9 a.m. and get a response hours later; our staff need to be able to respond quickly. We have a team that is dedicated to maintaining all of our text, instant-messaging, Skype and social media responses.”
Despite the hardships of 2020, Carcone’s has continued to fare well. While the facility was forced to lay off some staff at the outset of the pandemic, it has since brought back its dedicated workforce in full—an achievement Carcone is exceptionally proud of.
“We’ve made it through the tough time. That was absolutely our greatest accomplishment of 2020—that we were able to bring all our staff back.”
As for 2021, Carcone said the business will continue to tackle challenges related to training, industry support for electric vehicles and doubling its auction attendance to get a leg up on parts supply opportunities.
“With supply and demand for total-loss vehicles, we’ve been attending a lot more auctions. In the past, we’d focus on maybe six or so auctions in the Ontario area. Now, we’re looking at 12 or so and dealing with a much larger radius.”
There’s only one more goal Carcone has for this year. “I’d like to take a holiday soon,” he joked.