MISSISSAUGA ON -- August 12 2009 -- Kia Canada and Automotive Recyclers Canada today announced their partnership to encourage drivers to recycle their older vehicles for more efficient and environmentally friendly vehicles. Through this partnership Kia Canada will proactively support environmental sustainability by committing $1 million to galvanize Sephia owners between the model years 1997 and 2001 to "recycle their ride" over the next six months.

"Kia Canada is proud to establish this partnership with Automotive Recyclers Canada as part of Kia Canada's commitment to corporate social responsibility" said Maria Soklis COO and Vice-President at Kia Canada.

"This partnership offers us an opportunity to demonstrate our commitment to advance the cause of nvironmental sustainability one of the core goals of Kia Canada's "Moving the World Together Initiative."

"We are pleased to work with Kia Canada to ensure that these vehicles are properly retired and recycled" said Steve Fletcher Managing Director of the Automotive Recyclers of Canada.

Kia Canada's "Moving the World Together" Corporate Social Responsibility Initiative is comprised of four mobility themed programs: Environmental Movement - supplying vehicles that encourage environmental sustainability; Safety Movement - providing vehicles and programs that ensure safer mobility; Youth movement - enabling marginalized youth to lead more fulfilling and enriched lives; and Community Movement - supplying vehicles and services that enable community service and volunteering opportunities for KCI employees.